The Four Horsemen
of Graphic Design.
Mini-series of study guide covers designed for
a desperate Design teacher. "I can't do 'em myself
because I'm like...grading projects all the time".
In the sea of trash that many academic book covers float around, the idea was pretty straightforward: to lure students' curiosity and motivate them to even want to even lift this guide. This was achieved through the use of Crayola hand-painted portraits that gave the print a feeling of nostalgic familiarity, balancing the tragicomedy of the publication's content.
Like many things we design, an additional ask of creating "tees and totes for the kids" was executed using the same design elements.
ÜI Zine was born out of the need of a conglomerate of latin american designers living in different cities in the US, to showcase as honest and raw as possible a different side of each of our countries of origin.
Being this a project that talked about individuality and uniqueness a mix of cutouts, collage techniques, screen-printing, and paint brushing was used to endue these publications with a personality of their own.
"Can you help me do some cool stuff with wine I'm making in my apartment?" That's all I needed to hear to jump into this project. Wine in an apartment? Where are you getting the grapes from? How are you making this wine? Is it really wine? Don't you need a license? All of these important questions I was too excited to ask. I just figured an opportunity like this comes once in a lifetime.
We played around this concept of alcohol having to be fancy for it to be good, reason why we played with classic baroque and renaissance paintings but manually intervening them to signal "this is a wine with personality". We wanted to convey this idea of a wine as tough, weird, and good-hearted as New York City so we treated the packaging, labeling and advertising in a vibrant way yet with a DIY-vibe, nodding to the house-made factor of the wine. Only 3 cases were made, and only 3 cases were sold, but vox populi suggests Knickerbocker wine might come back.