top of page

Mosh

Covid made me do it

What started as a joke ("can you imagine Jagger wearing a biker vest?") between my wife and I during Covid quarantine turned into
a dog fashion 
business with a ROI of 115%

The approach

If we were going to do this, we wanted to have fun with it. We were bored of seeing pet brands with names like "Happy Tails", "Snouts & Kisses" or "Furry Babies"(and the list goes on and on and on).We knew we wanted our brand to have a strong personality that would match the stubbornness  of our dogs, that felt vibrant and playful, yet with just the right amount of naughty. Thus Mosh was born. 

The Product

Box_Front.jpg
Vest_Detail2.jpg
Box_Open.jpg
IMG_0997_V2.jpg
IMG_1006_V2.jpg

Social Media, OOH, Guerrilla

WallPosters.jpg
Poster_photocopy2.jpg
Sticker.jpg
Stencil.jpg
Story.jpg
Feed.jpg
bottom of page