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We were bored of seeing pet
brands with names like "Happy Tails",
"Snouts & Kisses" or "Furry Babies"
(and the list goes on and on and on).
We knew we wanted our brand
to have a strong personality that
would match the origin its name
comes from –mosh pits–, that felt
vibrant, playful, yet with the right
amount of rebellious.
Reel dropping in:
What started as a joke ("it'd be so
cool if our pups could wear... like...
a biker jacket") between my wife
and I turned into a dog fashion
business with a ROI of 115%
Social Media, OOH, Guerrilla
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