The brand
​

We were bored of seeing pet
brands with names like "Happy Tails",
"Snouts & Kisses" or "Furry Babies"
(and the list goes on and on and on).

We knew we wanted our brand
to have a strong personality that
would match the origin its name
comes from –mosh pits–, that felt
vibrant, playful, yet with the right
amount of rebellious.