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The brand

We were bored of seeing pet
brands with names like "Happy Tails",
"Snouts & Kisses" or "Furry Babies"
(and the list goes on and on and on).

We knew we wanted our brand
to have a strong personality that
would match 
the origin its name
comes from –mosh pits–, that felt

vibrant, playful, yet with the right
amount of rebellious.
 

Reel dropping in:

The Product

What started as a joke ("it'd be so

cool if our pups could wear... like...

a biker jacket") between my wife 

and I turned into a dog fashion 

business with a ROI of 115%

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Vest_Detail2.jpg
Box_Open.jpg

Social Media, OOH, Guerrilla

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Sticker.jpg
Stencil.jpg
Story.jpg
Feed.jpg
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