Mosh

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Covid made me do it

​What started as a joke ("can you imagine Jagger wearing a biker vest?") between my wife and I during Covid quarantine turned into
a dog fashion business with a ROI of 115%

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The approach

If we were going to do this, we wanted to have fun with it. We were bored of seeing pet brands with names like "Happy Tails", "Snouts & Kisses" or "Furry Babies"(and the list goes on and on and on).We knew we wanted our brand to have a strong personality that would match the stubbornness  of our dogs, that felt vibrant and playful, yet with just the right amount of naughty. Thus Mosh was born.